Website design, email marketing, search engine marketing (SEM, PPC ads), search engine optimization (SEO), social media marketing (SMM).

These are part of a veritable buzzword (and acronym) bingo of terms thrown around by people these days. If you’re not doing all of them, then you’re not doing your job, people say. Not true, I say. There’s a place for all of it at many places, but not all of it everywhere.

Put another way: what you’re doing at your company or organization is different than what I’m doing at mine and that’s okay.

I’ve had the chance to work in all of the above areas at various points in my career, both on the ground actually doing the work as well as using best-practices to develop strategies behind why you’d want to embark on specific aspects of digital marketing. It’s the latter where I bring the most to the table and the area in which I can help you the most.

Most business leaders are best at producing, designing, thinking up, and generally kicking ass at whatever they’re doing. While far from brain surgery, the marketing world seems hell-bent on selling you on this or that without really taking the time to tell you why you should be doing what.

And that’s what I’m here for.

We’ll talk about what you want and then go through the different ways you can get there. Maybe you just started your business and you’re trying to figure out how best to communicate with people online. Do you need to have a Twitter account? Facebook page? Maybe all you need to start with is a way to communicate with people via email. But how do you do that?

Maybe you don’t know what you need, but you have a more concrete end in mind like “I want to make 25% more than I’m making now via my website.” That’s fine too.

There are plenty of tools out there and there’s something for everyone at basically every cost level. At the end of the day, I’ll work with you to come up with a strategy to address what you need.